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TV & Streaming

How do I access Prime Video on a Roku TV when I already have Amazon Prime?

Answer

Prime Video is included with Amazon Prime, but the TV app still needs its own sign-in. On Roku, open Prime Video, choose Sign in, complete registration on Amazon’s site if prompted, then restart the TV and re-add the channel if the app stays stuck.

Before you start: stop right away if…

  • Stop if a screen asks you to pay an unexpected unlock fee outside Amazon’s normal sign-in or Prime checkout.

Follow these steps

  1. Confirm Prime is active on Amazon

    On a phone or computer, sign in at amazon.com, open Account, then Memberships and Subscriptions, and confirm Amazon Prime is active for the account you will use on the TV.

    You should see: Prime shows as active before you troubleshoot the TV app.

  2. Sign in on the Prime Video Roku channel

    On the Roku remote, open the Prime Video app and look closely for Sign in, Register on the Amazon website, or Sign in and start watching—usually near the bottom or side of that screen. Enter the code or credentials for the same Amazon account that has Prime.

    You should see: The TV links to your Amazon account and shows the Prime Video home screen.

  3. Restart the TV

    If content still will not load after sign-in, restart the Roku TV or streaming device from Settings, System, Power, System restart, or unplug it for 30 seconds and plug it back in.

    You should see: Roku restarts and Prime Video opens again without a stuck loading screen.

  4. Remove and re-add Prime Video

    If it still fails, remove the Prime Video channel, go to Streaming Channels, add Prime Video again, then sign in with the same Amazon account.

    You should see: A fresh Prime Video install signs in and plays a title included with Prime.

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Extra tips

What to look for: Prime Video prompts such as Sign in, Register on the Amazon website, or Sign in and start watching, usually near the bottom or side of the Roku app screen.

Before you change anything: Confirm your Amazon Prime membership is active on amazon.com under Account, then Memberships and Subscriptions. Use the same Amazon email on the TV that holds Prime. Do not pay a second “Prime Video only” offer unless you intend to. Never share your Amazon password or one-time codes with unexpected callers.

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